Although talking about the Mobile World (That is, mainly about GSM) can make us think that we are far beyond the 3rd generation, from the internet point of view we are just in Mobile 1.0. Since the definition by O'Reilly of the term Web 2.o, some shy tries have been done in the direction of providing users with the social experience that means Web 2.0. For instance the GSMA has an entry in its website on user content. But, is it the only way to harness the collective intelligence, as O'Reilly says?
SMS, and the language it has originated, is a likely 2.0 experience. Is mainly social, the operator has the only duty of providing the service platform, has a lightweigh interface... and the content is user driven. Also the logo and ringtone business seems to be 2.0: Is mainly a social objective to make the phone look as we want to look and showing personal characteristics like status, uniqueness or kindliness. But out of these examples... what more? It would be interesting to read what Castells has to say about it but, personally, I think that in the near future we'll see a deep change in the way we see Mobile Network Operators (The Netscape of the Mobile 1.0 era) and the main actors in the Mobile arena.