Simplification Age

One of the most amazing things of the Internet Era is the change made by two people, Larry and Sergei, to start competing with a lot of full-of-images web portals with a simple rectangle in the middle of a white page. Substituting all the WWW information by a simple rectangle may seem a bit pretentious, but it turned to be the key move in the new century history of the Information Society. It meant the possibility of accessing the wanted information in bulks of irrelevant one. Google had indexed in 2005 almost 9 billion pages. Access all this information would take hundreds of years for an only person and putting more people surfing was not the solution even, this was the strategy of yahoo paying thousands of surfers and rating and describing pages and it did not work. So, a solution had to be found and google did it.
Nowadays a new problem arise, and google is trying to give its solution. Time has become the most appreciate resource in western people lives. Social relations, news information needs, professional time management, long life learning... all this issues make people hungry of time and needed of organisation. A simpler manner to go on with his and her lives would be the big deal in these times. iGoogle is the start point: Give people a Calendar, news, mail account management, and you'll make people work, learn and live in a more efficient way.
This new effort in going further with the simplification has started in the digital world and is been lead by google but let's see how is it translated to the physical world. Simplification is seen as a bad characteristic in a complex and subtle world like our is and it may not be as straightforward applicable.